US CPM Trends
Ad cost per 1,000 impressions — YipitData email panel + web-scraped sources (Gupta Media, Revealbot)
Granularity
Metric
Sources
CPM by Geography
Gupta Media — Global, US&CA, Europe, APAC, Rest of World
Metric
CPM by Ad Channel
FB/IG/Reels/Stories vs TikTok, Snapchat, YouTube — Gupta Media
Metric
App Engagement (Indexed)
SensorTower — indexed to Facebook Jan-2020 = 10,000. Includes META apps vs competitors.
Geography
Metric
Apps
US Order Index by Model
Indexed so Jan-2021 total gross orders = 100. Directional signal, not benchmarked to official shipments.
Granularity
Type
Models
Weekly Model Mix — Share of Gross Orders
Each model's proportion of total weekly gross orders over time
Average Selling Price by Model (US)
Monthly ASP in USD — reflects Tesla's aggressive price cuts starting late 2022 and model mix shifts
Models
Cumulative Cancellation Rate — Cohort Heatmap
US orders ex-Cybertruck. Each row = monthly order cohort; each column = months elapsed. High rates in late-2022 reflect pricing instability & long waitlists.
Color scale: blue = low cancellation, red = high. Empty cells = window not yet elapsed for that cohort.
12-Month Final Cancellation Rate by Cohort
Cumulative cancellation % after 12 months for each order cohort
Cumulative Global Orders by Quarter
Orders accumulated day-by-day within each quarter. Aligned by days since beginning of quarter — compare current 26Q1 pace vs prior quarters.
Region
Category Volume（Polymarket + Kalshi 模糊匹配合并）
Weekly Notional Volume by Platform
USD notional volume — Polymarket, Kalshi, Limitless, Myriad & others · Source: Dune Analytics
Display
Daily Average Notional Volume
Weekly notional volume ÷ 7 · Computed from Dune data, no extra API call
Display
Weekly Transactions by Platform
Number of trades per week across prediction market platforms · Source: Dune Analytics
Display
Daily Average Transactions
Weekly transactions ÷ 7 · Computed from Dune data, no extra API call
Platform
Notional Volume per Transaction
Average USD per trade · Computed from notional ÷ transactions, no extra API call
Platform
Polymarket — Weekly Volume by Category
Notional volume by market category (Politics, Sports, Crypto, Economy…) · Source: Dune Analytics
Kalshi — Weekly Volume by Category
Notional volume by market category (Politics, Sports, Economics, Weather…) · Source: Dune Analytics
Daily Active Users
PUBG MOBILE, Honor of Kings, 和平精英, Delta Force, 无畏契约 — daily active users · Source: Yipit Data
Display
Monthly Active Users
PUBG MOBILE, Honor of Kings, 和平精英, Delta Force, 无畏契约 — monthly active users · Source: Yipit Data
DAU / MAU Ratio
Monthly avg DAU ÷ MAU — stickiness ratio by game · Source: Yipit Data
Avg Time Spent per Week
Average minutes per week per user · Source: Yipit Data